- Brand Identity & Guidelines
- Brand Development & Applications
Espacio 12 (E12) – Shaping a Dynamic Wellness Brand.
a wellness center founded by Marcelo Vieira, the renowned former Real Madrid player. At E12, a dynamic brand unfolds, offering a holistic approach to personal training, physiotherapy, beauty treatments, and nutrition guidance. In this project, I meticulously crafted the brand’s identity and developed a comprehensive branding manual. The color palette features soft pinks, lilacs, and light purples, creating a harmonious visual experience that complements the diverse services provided.