Marcelo Vieira – M12



My Role:

  • Art Direction
  • Brand Identity & Guidelines Design
  • Brand Development & Applications


Branding for football icon Marcelo Vieira. I took charge of artistic direction, crafted the brand identity and created the visual narrative.

Football is about unique dynamic. A dynamic created through precision, accuracy and technique. Behind every scored goal, there’s talent, and luck. Talent that drives passion and connects us all.​​​​​​​ Doze is the brand that represents Marcelo’s interests as an entrepreneur, and shows another important facet of him as a professional. He has been dedicating all his life to sports inside the fields, and today he is starting to take his experience to the business world, contributing with it in all possible ways.

Concept & Brand Guidelines

​​​​​​​We have carefully designed the brand guidelines: A modern color palette based on purple, black and grey shades. An innovative and unique style provided by the urban and sporty typography combination. Supported by handmade strokes that represent the customized and crafted experience of every client, beside some more graphic elements that complete the brand: outter glows, gradient lines, and wireframe illustrations.

Look & Feel and Brand Applications

Every move in the football field manifests brilliance and beauty, and it shows that it is way more than just a game. It is about pushing yourself to limits. Accordingly to that, we have developed different pieces that show Doze brand’s universe. From corporative clothing to street advertising, a set of different elements have been designed in order to display the modern and technical look we wanted to achieve.

Social Media Profile

The importance of social networks today is more than obvious. The presence and image shown in the corporate profiles must be appropriate and inspire confidence and rigor, in addition to all the values of the brand itself. It is the way in which the brand interacts directly with users and potential customers, so it is essential that it is consistent with the brand image.