- Art Direction
- Brand Identity & Guidelines Design
- Brand Development & Applications
Branding for football icon Marcelo Vieira. I took charge of artistic direction, crafted the brand identity and created the visual narrative.
Football is about unique dynamic. A dynamic created through precision, accuracy and technique. Behind every scored goal, there’s talent, and luck. Talent that drives passion and connects us all. Doze is the brand that represents Marcelo’s interests as an entrepreneur, and shows another important facet of him as a professional. He has been dedicating all his life to sports inside the fields, and today he is starting to take his experience to the business world, contributing with it in all possible ways.